Website Progress
After creating all of the elements for my website, I have began collating these onto the site. However, I still need to work on the layout if my website in order to make it appeal to an aspirational audience. I originally placed an image as the main page but this makes the page look cluttered and so I aim to change this to keep the website exciting but not overpowering.
Music Video Adjustments
When I originally filmed my music video, I placed my models in front of a very complicated background. However, once placed into the video it looked out of place and over complicated the video. I also wanted to add annotations and this background would make it very difficult.
Animations
I also created animations that are used across my website and video. This use of cross media convergence establishes a sense of brand identity. This helps to build the bands representation and consistent attitude.
Merchandise
In order to create a sense of brand identity, as well as a commercial element to my website, I created a range of merchandise available to fans. These all adopt references from the music video, relying on fans cultural competency of the music video to interpret the references. These can be seen as aspirational as they allow for fans to overtly express their support for the band.
To create the text animations, i used the app ProCreate. I used the onion skin layers to write on each frame and to ensure the writing was roughly in the same place. However, as the music is upbeat, i wanted the writing to reflect this and also the conventions of a scrapbook. Therefore, i chose to make my writing have a paintbrush look and to move around to look as if it was hand drawn.
