Tuesday, 20 September 2022

Collage Tutorial

 

For the collage that appears in the introduction of my music video, I used both capcut and magic eraser. Cap cut was used for the bulk of my collage but for the images where cutting out the sticker wasn’t as easy I used magic eraser instead.  

Monday, 19 September 2022

Reflections and Goals

 Reflections and Goals


Reflections:

Over this week, I have produced my first draft of my music video, organising the shots in time with the music. This has also helped me to see where I need to reshoot some footage and where I need extra content. I have also started animating text onto my clips, after organising where they should be. I then sorted through all my images, selecting which will go onto my website and where. 


Goals:

1. I need to reshoot some of my performance clips. The background of my performance clips contrast too much with the rest of the video and cause it to be chaotic. My main priority is to arrange a date to shoot these, whereby all of my 'artists' are available. 

2.  I also need to begin my website, creating it alongside my music video to ensure the brand identity is consistent throughout. 

3. My final goal is to continue with my lyric animations. The font on these needs to be consistent as well as the colour palette. They not only need to match throughout the video but need to transcend  to the website.

Website Textual Analysis

 Website Analysis

The main page for most artists signed to Sony immediately promotes their new music and accompanying video. It provides audiences with hyperlinks, taking them to streaming sites where the music is readily available. I aim to use this on my website also. Each website also has links to social media platforms, encouraging audiences to keep up to date with the artists on many different apps. 




Declan Mckenna's website differs from this, as his website takes you to a video montage of his tour. I also aim to add some video content to my website, on top of my music video to provide the audiences with 'exclusive' content, only on the website. 







Each website also has a shop section, almost immediately after the main page. This allows audiences to actively get involved with the artist and promotes their brand identity. I aim to emulate this on my website by creating my own 'merchandise' pictures. 

Initial Shoot

 Initial Shoot










For my first shoot, I took images in multiple locations of the two main band members. The phone box images will be the main images used for promotion of the artist and album. The  shots in front of the foliage will be use for more general purposes on the website, such as the 'meet the artist' page. 





The wide shot of all members in the music video will be used as the current banner on the website, to promote the new video for their single "Rollercoaster" from the album. 


Final Statement of Intent