Focus Group: Audience Research
Name: Josh
Age: 17
Occupation: Student
Interests: Football, Films
Psychometric Group: Aspirer
Brief Application: One of the reasons I chose Josh is because of his interest in films. As a result of this, he can help with making executive decisions about shot types and mise-en-scene. He can also be critical of the narrative I create in my music video.
Name: Ella
Age: 21
Occupation: Student
Interests: Travel, Interior and architectural design, photography, nature
Psychometric Group: Aspirer, Explorer
Brief Application: As Ella is studying abroad, I felt that she could bring. slightly different perspective on how to target the aspirer demographic in other countries- as Sony is a world-wide corporation.
Name: Gracie
Age: 16
Occupation: Student, Waitress
Interests: Dancing, Reading Magazines
Psychometric Group: Aspirer
Brief Application:
Age: 17
Occupation: Student, Waitress
Interests: Dancing, Fashion, Music
Psychometric Group: Aspirer
Brief Application: One of Marnie's main interests is music and performing at/ attending live events. She, therefore, has a complex understanding of music- which will help me ensure the pace of my video matches the rhythm of my chosen song.
Name: Luke
Age: 17
Occupation: Student
Interests: Football, Gaming
Psychometric Group: Aspirer
Brief Application:
Name: Georgia
Age: 17
Occupation: Student, Gym Coach
Interests: Gymnastics, Film, Reading, Music
Psychometric Group: Aspirer
Brief Application: Similar to Josh, Georgia's extensive knowledge of films will advise me on how to construct a narrative that flows and keeps my target audience engaged.
Name: Ben
Age: 17
Occupation: Student, Waiter at TGI's
Interests: Rugby, Basketball, Football, Shoes
Psychometric Group: Aspirer
Brief Application: As Ben is an aspirer interested in both sports and fashion, I felt that he was representative of my target audience as these are two of their main interests. He can then provide the perspective of what the 'teenage fantasy' is and how to construct it.
Name: Sofine
Age: 17
Occupation: Student
Interests: Reading, Fashion
Psychometric Group: Aspirer
Brief Application: I chose Sofine as part of my focus group as her music taste typically consists of songs that could be seen as 'anthemic.' She also engages with music videos online at least twice and month and so has a good understanding of the typical codes and conventions of music videos.
Questionnaire:
What platform would you typically listen to music on?
Josh: Spotify
Ella: Spotify
Gracie: Spotify
Marnie: Spotify
Luke: Apple Music
Georgia: Spotify
Ben: Spotify
Sofine: Spotify
What platform would you watch or discover music videos on ?
Josh: YouTube
Ella: YouTube, Twitter
Gracie: YouTube, Twitter, Instagram, Tik Tok
Marnie: YouTube, Tik Tok
Luke: Twitter, Instagram
Georgia: YouTube, Twitter
Ben: YouTube, Instagram
Sofine: YouTube
If you were to engage with your favourite artists online, which (if any) social media platform would you do so on?
Josh: Instagram
Ella: Twitter, Tik Tok
Gracie: Instagram, Twitter
Marnie: Instagram
Luke: I wouldn't
Georgia: Instagram
Ben: Instagram, Tik Tok
Sofine: Instagram
What is your favourite music genre?
Josh: Pop
Ella: Indie Pop, R&B, Hip-Hop
Gracie: Indie pop, R&B
Marnie: 80's pop, classical, film scores
Luke: Pop
Georgia: Alternative Indie, Hip-Hop, Rap
Ben: Rap, R&B
Sofine: Hip-Hop, Rap
Out of my two potential songs, which do you feel is matches the brief as more 'anthemic'?
[anthemic (as defined by the exam board)- a song that inspires elation or pride. It can be seen as a celebratory symbol for a group.]
Josh:
Ella:
Gracie:
Marnie:
Luke:
Georgia:
Ben:
Sofine:
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